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Ummeed
Fight Against Cancer


Ummeed means HOPE and Hope is all a person or a family clings on to when any of our loved ones are affected with any kind of a dreaded disease and nothing but hope is what keeps a persons journey in life moving.

Ummeed Campaign is represented in a form of a story based song .The viewers will not only enjoy this melodious song but would spread the word of saving a life by being a part of the campaign by supporting it.

Ummeed Campaign is a direct result of the visionary Late Shree Aditya Birla who not only wanted to spread awareness & education but also wanted to create world class facilities and provide utmost patient care for those who are affected by this disease.

This is Mrs. Rajshree Birla vision and a humble, genuine attempt to carry out this awareness initiative, which is well executed by its CEO Ms. Rekha Dubey, who has been a driving force for more than a decade to make the hospital one of the most leading names with the highest repute in the country and now with the Ummeed Campaign she is taking this awareness drive to a pan India level to help people from the remotest areas get access to the latest cancer diagnosis & treatment facilities at Aditya Birla Memorial Hospital,(Chincwad, Pune).

Ummeed not only helps cancer affected patients understand that cancer in many cases is curable if detected early but also helps in clearing misconceptions that shying away & hiding this disease will only help the disease spread rather than getting cured.

Ummeed is an emotionally beautiful song, shot aesthetically, it stages the journey of a cancer victim from no hope of living to getting detected & treating it early, the campaign is conceptualized by a leading advertising agency, Mind Frame India Advertising & Creative Communications (P) Ltd.

The music of the song Ummeed has been composed for the first time ever by the Bollywood singer Javed Ali & has also lent his versatile voice.